WOW - the walk to school challenge

WOW is a pupil-led initiative, where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle, scoot or 'park and stride') at least once a week for a month, they get rewarded with a badge. It's that easy!

There are 11 badges to collect across the 2023/24 academic year, each one thoughtfully designed by a primary school-aged winning entrant to our annual WOW badge design competition.

Your school’s unique requirements can be easily calculated below, simply enter the number of pupils and average walking rate. If you’re unsure of the latter, we suggest setting to 65% and ordering additional badges when required. Your order will include a WOW Travel Tracker subscription and guidance on getting started.

WOW badges

WOW 2023/24 aims to bring pupils closer to the nature found across Britain through THE BRITISH NATURE WALK, with a selection of badges ranging from the Urban Fox to Rochdale Canal up for grabs.

All of our WOW badges are made domestically from recycled plastic material, including old fridge trays, plastic plates and even yoghurt pot off-cuts, which were otherwise destined for landfill.

Delivery information

Please note that WOW resources are delivered termly.

To talk to a member of the team please email Find out more about WOWNeed budget holder's sign-off to purchase WOW? Download our info sheet and quote sign-off template!Are you a Local Authority, Active Partnership, or other organisation which could fund WOW for schools in your area? Please email

If you are already taking part in WOW, you may need to buy extra badges as your walking rates rocket!


Using WOW Travel Tracker to track progress

Your selection will be enough for ? pupils to earn badges, and will run from September until the end of the school year, at a cost of .

You will receive packs of 10 badges for each month plus access to WOW Travel Tracker

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