WOW is a pupil-led initiative, where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle, scoot or 'park and stride') at least once a week for a month, they get rewarded with a badge. It's that easy!

Your school’s unique badge requirements can be easily calculated below, simply enter the number of pupils at your school and average walking rate. If you’re unsure of the latter, we suggest setting it to 65% and ordering additional badges when required. Your order will include a WOW Travel Tracker subscription and guidance on getting started.

WOW badges

There are 11 badges to collect across the 2025/26 academic year, each one thoughtfully designed by a primary school-aged winning entrant to our annual WOW badge design competition.

WOW 2025/26 encourages children to WALK WITH JOY, taking pupils on a journey of exploration of all those little things that bring happiness, creativity and joy to our lives. There are a selection of badges ranging from Jumping in Puddles to Painting up for grabs.

All of our WOW badges are manufactured in Cornwall from recycled plastic material, including old fridge trays, plastic plates and even yoghurt pot off-cuts, which were otherwise destined for landfill.

Delivery and contact information

Please note that WOW resources are delivered termly and autumn 2025 items can be expected to arrive early September.

To talk to a member of the team please email orders@livingstreets.org.uk Find out more about WOWNeed budget holder's sign-off to purchase WOW? Download our info sheet and quote sign-off template!Are you a Local Authority, Active Partnership, or other organisation which could fund WOW for schools in your area? Please email orders@livingstreets.org.uk