WOW - the year-round walk to school challenge

A leading behaviour change initiative, designed to tackle school gate congestion; pupils record how they get to school each day on the interactive WOW Travel Tracker. Those who walk (skate, scoot, cycle or Park & Stride!) at least once per week for a month are rewarded with a themed WOW badge. It's that easy!

Each of the 11 badges will have been thoughtfully designed by the pupils who've won our badge design competition. The four autumn 2020 badges feature Inventions that Changed the World. Winning badge designs to appear in spring and summer 2021 are to be announced shortly and will depict seven different Wonders of the World.

Your WOW package will be unique to your school based on the number of pupils and average walking rates. You will receive a FREE launch pack and access to online resources that provide everything you need to run the challenge successfully at your school.

Remember: following disruption to WOW 2019/20 due to COVID-19, any resources ordered for or during the 2020 summer term will now be supplied for use in autumn. We will contact any schools with an existing order later in the year with guidance on how they can purchase additional resources for spring and summer 2021 only.

All our WOW badges are made in Cornwall using yoghurt-pot material off-cuts that were otherwise destined for landfill. They are delivered to classrooms in 100% recyclable, bio-degradable packaging.

Please note that resources are delivered termly.

To talk to a member of the team please email

Find out more about WOW

Need budget holder's sign-off to purchase WOW? Download our info sheet and quote sign-off template!

If you are already taking part in WOW, you may need to buy extra badges as your walking rates rocket!


Using WOW Travel Tracker to track progress

Your selection will be enough for ? pupils to earn badges, and will run from September until the end of the school year, at a cost of .

You will receive packs of 10 badges for each month plus access to WOW Travel Tracker

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